Interesting story in BusinessWeek today about the downside of price/cost cutting for today’s business. Basically the story says that price is relative in how people value products or services. People could think you don’t have a quality product if you cut corners too much on cost and you loose a level of competitive advantage. This is really an interesting way to look at the topic and I think in some ways it totally makes sense. You don’t want to be too skeptical that the product or service isn’t worthwhile…..although finding a deal (when value isn’t a question) is still a lot of fun.